Seoul, Korea -- Having produced cars and SUVs with names like Sportage and Spectra, ad team and marketing heads scratched their heads for a full day. Brainstorming sessions and catered lunches were served. Legal had searches done on the ten final candidates.
The vehicle is a cross between a four-door car, a hatch back and an SUV. The
team voted on the names and came up with the winner: Kia Ambiguity.